It is characterised as a marketing strategy. In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options. The objective of this marketing ...

In this article, Sojern’s director of client success, Andy Dolan, discusses three ways travel advertisers can drive direct bookings despite changes in distribution as more travelers adopt gen AI Gen ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...

Indo Count relaunches Wamsutta as a premium direct-to-consumer brand for luxury bedding and bath, blending heritage, quality, ...

Patrice Runner was convicted in 2023 for a 20-year mailing fraud scheme that swindled elderly victims with promises of psychic powers and good fortune.

Johnny Depp Smiles on Red Carpet at London Premiere of “Modi”, the First Film He's Directed in Over 20 Years Copper now costs ...

Resorts World Genting (RWG) and Trip.com Group formally signed two key understandings to strengthen their strategic ...

Bottle360, a leading provider of comprehensive winery direct to consumer software, today announced a strategic integration ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...