DirecTV has already been active. After playing a role in the demise of Venu, they launched a sports themed skinny bundle and ...

NEW YORK — DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move ...

The satellite TV provider is launching a new sports-focused streaming service, with the Venu channels and more. The catch? It ...

DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...

At $70 per month (after the initial discount), the new DirecTV MySports package could be a compelling alternative, especially ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

DirecTV's challenge marks the latest development in a battle between media companies for dominance in the pay TV market. FuboTV sued the three media giants behind Venu in February, claiming the sports ...

today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV Axis, and as part of its mission to “set TV free ...

You don’t need high-speed internet to stream TV — watching Netflix in standard definition uses only 3 Mbps of bandwidth — so ...

DirecTV said on Tuesday it would offer a sports-focused streaming bundle, MySports, featuring channels from companies ...

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities ...