So far, his charity has raised $4.8m of the $6.9m goal, with appeals urging “1000 believers” to donate $3500 each “for the sake of Allah”.

Sports Direct’s owner, Mike Ashley’s Frasers Group, has a large portfolio of brands under its umbrella including Jack Wills, Slazenger, Everlast and Lonsdale. Frasers Group also owns various retailers ...