A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

In a conversation with reporters, Purdue athletic director Mike Bobinski detailed how the $20.5 million in revenue-sharing money will be distributed to sports.

Yakima has entered into a new partnership with Grofa Action Sports GmbH, which will assume exclusive distribution of the company’s product line in the DACH Region (Germany, Austria and Switzerland), ...

Emily Ketchen, the CMO of Intelligent Devices at Lenovo, talks about sports, AI, and the fan experience at Cannes Lions 2025. Church stormed by ICE agents in California Queen Camilla Shines in a ...

Peloton Interactive has named Megan Imbres chief marketing officer, making her the fourth marketing leader at the connected fitness company since 2020. Imbres had been managing director of Apple ...

A summer of sport is about to kick off, and fans are engaged in the action more than ever. And now, as tech ups its game too, brands have a unique chance to show up, stand out and score big.

New Delhi: Ravi Krishnan has launched Abler Sports & Entertainment (ASE, pronounced ‘ACE’), a new enterprise aimed at creating and managing intellectual property (IP) across sports, media ...

Jason Wilson here, filling in for Terry Lefton, who’s on assignment this week. This week’s SBJ Marketing newsletter features a pair of dispatches from our Brand Innovation Summitt in Chicago, ...

Special Report: EZZ Life Science has inked a three-year $21 million distribution deal with ROFA Enterprises Pty Ltd for the sale of EZZ-branded healthcare products across three key Southeast Asian ...