Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

One YouTube ad features Energizer’s mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. “There’s no competition.

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

One YouTube ad features Energizer’s mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. “There’s no competition.

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...