When people understand the "why" and "how" of change, they're more likely to embrace and drive it themselves, making it a ...

Effective communication is a vital strategic asset in B2B markets, shaping revenue outcomes and brand perception. Tailored messaging that connects with diverse stakeholders can expedite ...

When I led the communications strategy for the University of Southampton 2024 staff engagement survey, we shared examples of changes made because of the survey so staff could see that their views ...

Setting operational goals fosters alignment, accountability and measurable progress toward business objectives.

The Equipment Leasing and Finance Association named Jane Esworthy as its new vice president of communications and marketing, ...

It’s easy to fall back on AI to streamline your communication to your residents. However, most people are looking for ...

In the ever-evolving world of public relations — where rapid developments, unexpected crises and continuous client demands ...

Everyone knows that great communication is pretty much key in everything. Sara Donnelly, founder and director of Beyond Echo ...

Getting messages across Strategic communication also supports brand positioning and differentiation in an increasingly competitive market, writes Samuel Linyondi. Samuel Linyondi Since strategic ...

This article examines the elements of an effective communications plan and how best to implement them. Managing corporate communications in the pharmaceutical industry was once relatively simple.