Wheeling Heritage, with support from the City of Wheeling, has introduced a fresh and festive new look for downtown’s City of Lights. The new logo was designed by West Liberty University student ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.