Learn what a unique value proposition is, and understand all of the elements that a company must include in constructing its value proposition.

In our fifth episode on the Elements of Art, we explore how artists produce and use different color and tonal values.

The pricing of vaccines and therapeutics in the context of the COVID-19 pandemic will likely have a lasting impact on how desperately needed, innovative treatments are valued. Stakeholders should ...

Shoppers in business-to-business and business-to-consumer settings have different “elements of value”—deeper aspirations behind their purchasing decisions—that have a dramatic effect on customer ...

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...

Featuring Eric Almquist, co-author of the new Harvard Business Review article, “The Elements of Value”.

30 Things Your Product Absolutely Needs (If You Want Customers to Buy It) New research identifies the 30 attributes driving consumer purchasing decisions.

2) Expected value: the expected profit received from selling existing products plus the expected revenue from, among other things, upsells and cross-sells 3) Lifetime value: the realized value plus ...

Culture Ultimately, every element of an employee value proposition contributes to your company culture. This value proposition element should be the one you communicate most often.

Valuing a business based on assets and financial performance is a well-understood process, but every investor knows the real value goes well beyond these parameters, either higher or lower.

PAVE was created as part of the Pharmaceutical Research and Manufacturers of America (PhRMA) Foundation’s 2018 Value Initiative. The organization aims to partner with a broad range of patients ...