This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features SPF 45, and it’s on sale for $11 at Amazon. Customers like that the ...

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

Look out, blue jean beauties: Elf Cosmetics and American Eagle have released a denim-inspired makeup collection – and a TikTok partnership with Outer Banks actress Carlacia Grant.

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup. The primer from a Jennifer Coolidge-used brand provides a glass-like ...

A recent Censuswide study reveals that 35% of singles view first dates as the perfect excuse to experiment with new makeup looks. Enter Elf Beauty and Tinder, two brands known for pushing ...

One of the best parts about the e.l.f. Cosmetics Bronzing Drops is that you don’t necessarily need additional products to make your skin look elf-ing amazing (sorry, I had to).

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

Both the Elf and Rare Beauty packaging are similar shapes, where the latter has more of a matte look. Rare Beauty's blush is also 7.5ml - while the dupe is 3.5ml.

Elf Cosmetics Power Grip Dewy Setting Spray, $10, elfcosmetics.com For a "cleaner" application, she suggested using your pinky finger as an anchor when doing your makeup.