The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

Justin Timberlake and Jessica Biel posted Instagram photos and videos of the cheeky Elf on the Shelf displays set up for their sons Phineas and Silas in honor of Christmas.

When Christmas time arrived and she heard about the ‘elf on the shelf’ tradition, she got one to bring some fun-injected magic into his life. This planted an idea.

Here are fun and simple ways to give your Elf on the Shelf a proper send-off on Christmas Eve.

The Elf on the Shelf: A Christmas Traditionalso ranks number four on the "Top Ten Overall" list. "It's truly special to see The Elf on the Shelf celebrated on two major bestsellers' lists.

Make the kids (and grownups) in your family giggle with delight at these funny and clever Elf on the Shelf ideas.

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on the Shelf ideas are easy.

Even the creators of The Elf on a Shelf, 50-year-old twins Chanda Bell and Christa Pitts, understand why it can be frustrating, but recommend parents keep it simple.

Family & Kids Christmas 'Elf on the Shelf and Christmas Eve boxes are unnecessary – I'm not bothering' A mum has gone viral for suggesting some Christmas traditions she won't be taking part in.