The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, automate complex processes, and deliver personalised experiences at scale.

Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new ...

In our digitally connected era, email continues to be a vital means of communication for companies. However, each effective ...

In the world of healthcare, “fax” is often considered a taboo word. Most doctors and healthcare professionals don’t want to ...

An increased emphasis on personalisation: The combination of data analytics and artificial intelligence will lead to the ...

Taboola has taken a long time to prepare this research. The industry could benefit from research into people who play Tombola ...

Kofluence is India’s leading Ad-Tech influencer marketing agency, powered by a full-stack AI platform that enables both ...

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical guide for marketers to replace guesswork with actionable data.