The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

For nonprofits and mission-driven organizations, effective fundraising is essential to sustaining operations and driving ...

An AI marketing agency uses data to make smart choices for your campaigns, which helps them work better. They can help ...

Business process automation is one of the key factors in ensuring the competitiveness of enterprises. Thanks to the ...

In the world of healthcare, “fax” is often considered a taboo word. Most doctors and healthcare professionals don’t want to admit they still use the antiquated communications device — even if it’s an ...

Caz Life, the events and marketing arm of the Greater Cazenovia Area Chamber of Commerce (GCACC), recently announced its new social media campaign, “Caz Life Is…,” which will run through the end of ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S.

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

Marketing Strategy - Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it renders so badly that half the recipients can't see the ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...