You might use email marketing campaigns, popups, or even retargeting ads to encourage them to take the next step. To keep these visitors engaged, informative and comprehensive content is ideal.

As email marketers, we have access to leads as they enter the sales funnel, giving us the ability to largely influence not only the nurture journey through email marketing but also the flow of ...

A marketing funnel can help you reach your goals more efficiently. It enables you to create highly tailored campaigns that improve customer acquisition and retention, boost conversion rates and ...

You, too, can create a content marketing funnel to guide your ideal customers from the awareness stage to the conversion stage where they become actual customers.

Popularized by Russell Brunson at ClickFunnels, lead funnels can systematize multiple tactics you're already doing—e.g., paid ads, webinars, lead magnets, email, community building, and sales. That's ...

Your website is an integral part of your brand’s conversion funnel. If someone lands on your website via Google, social media, email campaigns, or referral platforms, they are a high-intent user.

B2B marketing teams are faced with the task of moving leads through the funnel. But it need not be a burden, judging by “How to generate more top-of-funnel leads in B2B SaaS: Three go-to-market ...

Create urgency (email marketing, social media) Trigger action by using a clear call-to-action (this cuts across all content types and channels) Analysing Content Performance for Different Stages ...