When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report ...

However, it's time to realize that newsletters are an important component of effective email marketing and branding. Ignoring them can restrict brands from growth. An email newsletter is basically ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Design your newsletter to fit your brand. Your email campaigns should match your brand's look and feel. If you're using a template, you might want to customize it to include your company's colors ...

Email marketing involves encouraging users to sign up to receive emails, and then sending them specific, targeted emails to keep their attention, nurture their journey, and gain conversions.

Social media marketing may be all the rage right now, but if you're a small business owner and you're not using email marketing strategically, you're missing the boat. Constant Contact CEO Gail ...

Email marketing company ConvertKit is looking to bring the lucrative newsletter business to the music industry having newly acquired FanBridge, a fan relationship management platform geared ...

Most professionals use email every day for business. But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — nonetheless ...

An Analysis of Email Marketing Newsletters serve as a powerful tool for […] In this article, we will take a look at the 25 most popular email newsletters in the US in 2024.

CTR also varies by email type. For example, the average CTR for email newsletters is 3.84 percent, while triggered emails have a higher average of 5.02 percent. Editor’s note: Looking for the right ...