One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Welcome to the HBR Executive Agenda for June 12, 2025. Adi Ignatius is the editor at large at Harvard Business Review and its former editor in chief. Explore HBR HBR Store About HBR Manage My ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Jason Wilson here, filling in for Terry Lefton, who’s on assignment this week. This week’s SBJ Marketing newsletter features a pair of dispatches from our Brand Innovation Summitt in Chicago, ...

Despite its age, email marketing still remains one of the most valuable ways to market your jewelry business online. However, utilizing your email list to the max potential is key. It can be ...