Design your newsletter to fit your brand. Your email campaigns should match your brand's look and feel. If you're using a template, you might want to customize it to include your company's colors ...

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

However, it's time to realize that newsletters are an important component of effective email marketing and branding. Ignoring them can restrict brands from growth. An email newsletter is basically ...

‘Anything you can do, I can do better’ is the approach an email marketing service takes. It builds on the strong foundations set out by ESPs and adds extra layers of integration and automation.

Email marketing involves encouraging users to sign up to receive emails, and then sending them specific, targeted emails to keep their attention, nurture their journey, and gain conversions.

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report ...

Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own. Email has been a particularly useful marketing channel for businesses ...

Social media marketing may be all the rage right now, but if you're a small business owner and you're not using email marketing strategically, you're missing the boat. Constant Contact CEO Gail ...

According to a Direct Marketing Association study, segmented and targeted emails generate 58% of all revenue, said Renee Spurlin, senior vice president of digital marketing and analytics at ARPR ...