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Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of.
More customers took advantage of Red Lobster's “Ultimate Endless Shrimp” than expected — the key reason for the chain’s roughly $11 million loss in the third quarter of 2023.
In June of last year, Red Lobster announced that Ultimate Endless Shrimp — as much as you can scarf down for just $20 — would become an “all day, every day” fixture of the menu. Game on ...
Red Lobster's "Ultimate Endless Shrimp" deal became more popular than expected, becoming a key factor in an $11 million loss in the third quarter.
He also confirmed that the $20 endless shrimp deal has ended permanently. "Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now ...
Red Lobster last year began an Ultimate Endless Shrimp promotion in which customers could pay $20 (later $25) for all-you-can-eat shrimp any time they felt like it.
Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of.
It was a simple plan. Business tends to slow down at Red Lobster locations during the third and fourth quarters, so its parent company, Thai Union, launched a new promotion. For $20, customers ...
The price of Red Lobster's Endless Shrimp deal has increased from $20 to $25 in the past five months due to unexpected demand and a decline in profits. The days of $20 endless shrimp are gone.
Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of.
Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of.