Duracell contested claims that Energizer Max outlasts Duracell Power Boost batteries by 10 per cent, that it “beats” Duracell, and is “proven to last longer” in the ongoing power struggle ...

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

Shares of battery manufacturer Energizer Holdings, Inc. (NYSE:ENR) are down just over 45% since December 2024, as management was compelled to lower its FY25 outlook on a weak consumer and tariffs.

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

By Samantha Delouya, CNN (CNN) — America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival ...