With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Mailbox Providers Rely on “Hidden” Engagement Metrics for Email Filtering Decisions New research from Return Path reveals industry benchmarks for seven key measurements that impact deliverability ...

Recently Concluded OMMA Awards October 10, 2024, NYC TV + Video Insider Summit October 6 - 9, 2024, Austin Digital OOH Insider Summit October 2 - 5, 2024, Austin ...

Hidden Metrics To Help You Improve Email Performance - 07/23/2018. One question I habitually ask our clients is, ... Performance Marketing Insider Summit June 1 - 4, 2025, New Orleans, LA ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

How to measure engagement in email marketing campaigns. Although you’ll set unique goals for your campaigns’ success, it can be helpful to compare your metrics against industry benchmarks. WebFX’s ...

From time spent in mobile apps to revenues generated, metrics for mobile apps broke the records in 2020. But in 2021, marketers will need to invest more than money to sustain growth. Here's how ...

LONDON: Many marketers set store by brand engagement metrics but few think these are highly regarded at board level, according to a new survey.A poll of 585 readers of Marketing Week revealed that ...

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates ...