News
Before the COVID-19 pandemic, measuring engagement typically involved detailed follow-ups, contacting a pool of practitioners to gauge their awareness of a particular product and then ...
When the setup is right, the call to action feels like something they want to do, not something they are being pushed into.
YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term ...
Loyal clients and motivated employees lead to innovation, improved services, and enhanced reputation, all of which drive further engagement.
We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...
Chatbots and virtual assistants The integration of AI-powered chatbots and virtual assistants in life sciences marketing is set to elevate HCP engagement and support.
IAS and Lumen are marketing the metric as a platform that goes beyond traditional attention viewability metrics to measure "true" consumer engagement on the Snapchat platform. It also allows ...
Blue Yonder's integrated AI platform is forcing organizational change across enterprise supply chains, the vendor claims - with customers discovering that cross-functional agents are breaking down ...
With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies ...
Marketing ROI measures the return generated from your marketing spend. The basic formula is: The result is typically ...
Dedicated pivot table to calculate key performance indicators (KPIs) like average rating, review count, etc. This project is part of a training case study for Excel-based product review analytics and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results