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Companies measure the success of transactional emails by looking at metrics like opens, clicks, and delivery rate. Check out findings from this email study.
What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.
Discover key B2B email marketing strategies to foster customer loyalty and engagement. Learn how modern approaches can transform your B2B email outreach.
Boost profits, sales, and retention by training managers to give feedback, hold real one-on-ones, and recognize wins.
Revolutionize your marketing. Achieve radical transparency & real-time insights in an AI-powered media world. Drive business ...
The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...
Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...
What’s the job? You’ll lead The Observer’s new audience and engagement data function, building the pipelines, dashboards and insights that drive smarter decisions across subscriptions ...