Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Loyal clients and motivated employees lead to innovation, improved services, and enhanced reputation, all of which drive further engagement.

To understand the financial efficiency of your efforts, calculate your customer acquisition cost (CAC) by adding up all of your direct marketing and sales expenses (e.g., LinkedIn ad spend, lead ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The rise of Substack and the popularity of daily newsletters from Morning ...

Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business.

Key takeaways First Impressions Matter: A well-designed email establishes professionalism and boosts credibility, encouraging recipients to engage with your content. Prioritise Mobile Optimisation: ...

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize ...

Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with automation.

What is Media Engagement? Engagement directs to how users interact with content. Metrics include: Clicks, Likes, Shares: Indicate direct interaction. Time Spent: Reflects more profound interest.