Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

SAVE $53: The Amazon Kindle Essentials Bundle — which includes the 2024 Kindle, fabric cover, and power adapter — is down to ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...

Martha Stewart shared a ‘handpicked selection’ of summer entertaining essentials — and they’re all available at Amazon. Her picks include Polywood patio furniture, outdoor rugs, melamine ...

While the major legal hurdles have been cleared, the truth is that receiving the final divorce paperwork is not the finish line, but rather a new starting point in a separate journey and a new ...

INSEE Sanstha, Sri Lanka’s most trusted cement brand, has been selected by Kotler Impact Inc. to be featured prominently as a key case study in the inaugural Professor Philip Kotler’s ‘Essentials of ...