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Faced with an uncertain economic outlook, Etsy Inc. is looking for new ways to get its more than 95 million active users to spend. The online marketplace’s chief financial officer is counting on help ...

The company is focused on enhancing the customer experience by making shopping easier and more personalized, together with investments in its mobile app. Etsy is also launching a loyalty program ...

The company is also focusing on app penetration. With only 40% of current Etsy (ETSY) shoppers using the mobile app, Silverman hopes to increase that number to 75%. And with greater engagement by ...