Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Most of the Australian military's most expensive planes, ships and submarines are vulnerable to the simplest of drone attacks ...

South Korea, the world's biggest buyer of U.S. beef, restricts imports derived from animals older than 30 months, citing ...

EU-funded researchers are merging multidisciplinary expertise with AI tools to document, reconstruct and preserve Europe’s ...

The reference to shackled bodies washing up in Europe – Spain, specifically – are migrants from Algeria, authorities have ...

IN ROME, all roads seem to lead to the Trevi Fountain. On my last visit, every other time I asked Google Maps to figure out a ...

Preparation is key for a successful trip, and with Rick Steves' pre-departure checklist, you won't miss the must-dos, from ...

As non-Mandarin speakers, who’ve tested these apps first-hand. Here's the low-down on must-have apps for China travel.

Added funding, biosecurity measures and a vaccine rollout may be playing a major role in limiting disasters caused by ...

Across history, ancient civilizations crafted prototypes for many of the modern mechanisms that have become integral to ...