Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

GG.BET has been announced as the main sponsor of the boxing bout between fellow Ukrainian Oleksandr Usyk and Daniel Dubious.

LeoVegas Group has made progress with its in-house sportsbook migration, now enhanced by access to Kambi’s premium Odds Feed+ ...

From today, you can now use Google Maps on your Garmin watch for on-the-wrist directions in real-time. Garmin has announced ...

The Alphabet-owned Waymo has confirmed it will now begin testing of its robotaxis in Philadelphia. Rides will continue to ...

Measuring distances "as the crow flies" on Google Maps just got easier with a hidden feature in the mobile app. While most ...

As the growing tide of travelers strains housing, water and hot spots, protests and measures to lessen the effects of ...

Active city breaks have never been more popular, with an increasing array of creative and eye-catching options. What’s ...

Most of the Australian military's most expensive planes, ships and submarines are vulnerable to the simplest of drone attacks ...

Tesla CEO Elon Musk fired the automakers VP of manufacturing and operations, Omead Afshar, on Thursday. The move follows ...

Google Maps' feature that uses AI to predict when walking or taking transit will get you to your destination in roughly the same amount of time as driving is headed to Copenhagen, Stockholm, and ...

Google introduced new features in Google Maps on Wednesday to promote sustainable travel across Europe, including the addition of public transit and walking route suggestions, integration of long ...