Here’s how to make your setup stand out and leave a lasting impression—no matter your budget. Why Presentation Matters You’ve likely seen it before: two vendors side by side. One has a bold, ...

“We identify people’s current needs, situations, and experiences, and then we look for where they’re dissatisfied with current solutions in the marketplace,” he told students at the Gleacher Center ...

Today’s successful event strategy extends far beyond the physical booth space. It’s critical to launch an interactive digital campaign that engages attendees before they even reach the show floor.

At any networking event or business forum, visibility is crucial. You want your branding seen, circulated, and remembered. A custom photo booth achieves this seamlessly.

Expanding your booth toward the ceiling is a great way to create an immersive space for your visitors. 4. Work within your budget. If you design too far outside your budget for your tradeshow booth, ...

"Get excited about the WIA booth and Make/Show event. Follow me, April Wilkerson, for more DIY projects and hands-on building!" More for You. Trump Signals Major Shift on Undocumented Farm Workers.

Caterpillar is one of four exhibitors awarded gold for stand Design at the 2025 Eventex Awards. This award recognized the ...

The big idea: A design-thinking approach helped IBM reimagine its trade show experience as a conversation, rather than a one-way monologue, that fostered deeper relationships with customers and ...

Free Events This Summer ... Inside the World of Art Fair Booth Design. For gallery directors, including those at TEFAF New York, no detail is too trivial, and every millimeter matters.