Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

How should investors look at DraftKings? Read more on the discrepancy in outlooks among Wall Street analysts and everyday ...

This phenomenon is due to the value perception created by consistent and differentiated ad campaigns. A striking example: a skincare brand raised its prices by 14%.

For example, if a machine costs $20,000 and is expected to lose $15,000 in value over five years, the residual value would be $5,000. This amount can be used in planning for resale, budgeting for ...

But it was a salutary lesson in knowing yourself, your Buyer Value Equation and the foundations on which agency and client partnerships are built and sustained.

It’s the Buyer Value Equation, stupid! A rule for your agency to live by By Gareth Davies, CEO Leagas Delaney February 20, 2025 | 7 min read Listen to article 4 min ...

Understanding Unique Value Propositions (+7 Examples) A Unique Value Proposition (UVP) is a clear statement that articulates the exclusive benefits a product or service offers to customers. It is what ...

As martech and marketing operations practitioners, we need to help find ways to offer customers value without relying on tactics that threaten people’s privacy. This is especially pressing as global ...