Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these deaths are caused by things out of our control — like genetics — many are ...

From Rittenhouse Square to hidden gems like the 'cat park' in Mantua, psychology students identified 28 spots across the city ...

Discover why robots excel at math but struggle with human-like tasks. Explore Moravec's Paradox and the future of adaptable ...

A better understanding of human smell is emerging as scientists interrogate its fundamental elements: the odor molecules that ...

Effective community engagement turns player complaints into actionable insights and can convert critics into evangelists.

To transition from LLMs to AGI, we need to overcome several major limitations and introduce fundamentally new capabilities ...

Employers should take steps to minimize legal risk while supporting all members of the workforce, write two Seyfarth Shaw ...

Yet greater awareness of sleep deprivation’s consequences hasn’t translated into a better-rested populace. Data from the CDC ...

Our brains are designed to misjudge reality. Evolution favors survival over truth, leading to predictable errors in ...