Group Influence on Consumer Behavior. Consumers align themselves with or against various types of groups, and that becomes significant to how those consumers view themselves and live their lives.

Consumer behavior is influenced by a whole host of internal and external factors that impact the critical consumer decision making process that ultimately results in the purchase of your product ...

As a result, consumer behavior is also shifting towards supporting brands that prioritize sustainable practices. In this article, we will explore 7 ways in which CPG sustainability influences ...

Situational factors influencing customers are external factors usually outside of the control of marketers, ... Much like the purpose of a purchase, timing also can influence consumer behavior.

So, by understanding how packaging influences consumer behavior, you can better understand how to attract the right people to your growing business, no matter what you’re offering.

Inflation Influences Purchase Motivation. The economic downturn has created uncertainty. In the wake of a weakening dollar—the recent consumer price index report reveals a 7.7% increase year ...

Consumer use of mobile apps and other online platforms is just one factor that can affect purchases. Product reviews and social media posts also influence their perception of the brand. In a separate ...

It suggests that to influence consumer behavior, brands must analyze beliefs, values and need states more closely, and align messages to consumer mindsets.

Because good design influences shopper behavior, and placing products in the right location increases sales. That logic translates to online shopping, too. Certain design decisions can encourage your ...

Dominant firms have rapidly set up embedded behavioural insights units or contracted external behavioural consultants to better influence consumer behaviour. A behavioural lens is imperative for ...