How brands shape our identities All of us are surrounded by brands. ... he noticed that each had its own set of badges, ... "A brand is so much more than a tagline or a logo," he says.

Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big ...

Web service company GoDaddy unveiled its new logo, a simple heart shape built from the letters G and O. The logo is supposed to represent the entrepreneurial spirit, but comes off flat and lacking ...

Nomad developed it further by creating a full set of characters and numbers in the style of the symbol, which Watkins describes as “surprisingly legible”. The typeface will be used as a display ...