With Facebook’s in-depth audience insights, you can “segment your followers by location, gender, interests and more so you can fine-tune content,” notes Tom Wells at Marketing Scoop.

In 2023, I said that creator-led content marketing would shape the future of search. Two years later, that future has arrived – faster and more broadly than expected. In the past year alone ...

Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator ...

The creator economy, a sprawling industry worth $150 billion and projected to reach $500 billion by 2030, is not just an evolution of influencer culture but a response to changing audience ...

Influencer marketing platform market delivers US$ 6.50 returns per dollar invested, with 92% of brands adopting AI-driven ...

Facebook parent Meta on March 26 introduced new artificial intelligence (AI)-enabled marketing tools that make it easier for brands to discover and partner with creators who can help them grow sales.

LOS ANGELES--(BUSINESS WIRE)--Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, today launched PAIR, its new AI-powered ...

Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Creators and influencers ...

Key Highlights. The influencer marketing industry is set to grow 12.12% to $22.2 billion in 2025. The global creator economy is projected to grow from $191 billion in 2025 to $528.39 billion by ...