Mark Zuckerberg shook up the marketing and advertising world with multiple announcements earlier this year, explaining that Facebook will be undergoing some changes in 2018.

The simplest and most direct way to deliver content to your audience is through a Facebook Messenger chat blast, which earn 60-70% open rates on average. Chat blasting lets you boost engagement ...

Facebook is preparing to roll out a new feature on Pages and popular Profiles that will help increase interactions with fans and readers: Replies. Up to now, visitors could comment on a post but ...

Inevitably, when I engage well with an audience, it feels much more like a two-way conversation. When I fail to engage, I realize I’ve fallen back into the presentation trap.

To find out, Pauline Zardo and her colleagues recently assessed how content published by The Conversation is used by readers. They report that not only do readers take knowledge on board for ...