It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

Their logo, while incredibly simple, speaks of this through its beautiful handwriting script – traditional, elegant and timeless. 1. Heritage Heritage is very important to the Cartier brand.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Kate Spade, the world-renowned fashion designer whose namesake brand is synonymous with cheerful luxury, was found dead Tuesday in her New York City apartment, police said.

Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface.

A New York-based fashion designer sued Nike and Michael Jordan in Manhattan federal court on Monday, alleging the brand stole a logo design for use in a line of NBA All-Star Weekend apparel ...

Jenny Beavan discusses the simple processes for designing complex but functional costumes for a fashion rebel in 'Cruella' ...