What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The best logos are often simple and memorable, so it's always a bonus when there's a hidden detail to be discovered.

The FedEx logo consists of the word 'Fed' in purple and 'Ex' in orange. At first glance, it seems quite straightforward, but the negative space between the last two letters actually forms an arrow.

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and learn the secrets they reveal.

The FedEx logo looks pretty normal at first glance, so it’s easy to miss the hidden message. Look at the space between the E and the x—it’s an arrow pointing forward, perhaps to suggest ...

FedEx As one of the most recognized logos on the planet, the FedEx logo houses a subtle and hidden meaning.

The Legendry shipping company FedEx is probably believed to have a simplistic logo that just exudes the company name with vivacious colors or the bold print. However the visual impact sets in with ...

However, not everyone agreed, with one responder heaping praise on other company logos instead: "I'm partial to the arrow in the Fedex logo, or the A-to-Z arrow/smile in the Amazon logo.

When Wendy's redesigned its logo in 2013, the company insisted the word "MOM" in the collar was unintentional. But plenty of other logos contain messages that were very much intended.