Reilly Newman, brand strategist at Motif Brands; interviewed, February 2025 Jaclyn Hesse, co-founder of the branding firm Taillight ; interviewed, February 2025 New York Times .

Photo credit: Crap eyewear. Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated ...

Other brand logos clearly show what the company does, which helps consumers understand what you can do for them immediately. Swirl frozen yogurt has a little swirl of yogurt as its logo.

Various Logo Brands products showcasing the new strategic partnerships (right to left): University of South Florida, Washington State, Purdue University, Kansas State University, West Virginia ...

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...