Influencer partnerships are the fastest way to buy social proof. They could be extremely impactful and jumpstart your ...

Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain ...

The holiday season, in addition to being the busiest time of the year for many small businesses, also represents a last, best ...

Founded by Samay Kohli this year, Budy is an AI-driven agent designed to simplify the deployment and management of sales and ...

In today’s fast-paced digital landscape, leveraging data analytics has become the key to unlocking unprecedented marketing ...

Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.

Rockwell Automation has appointed Brian Hovey as Chief Marketing Officer. Takeaway Points Rockwell Automation Appoints Brian ...

Generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers.

As 2025 planning kicks off, let’s seize the moment to lead our clients through the complexities of the year ahead.

In the fast-paced world of mobile performance marketing, results are everything. But, have you ever considered that some of ...

Shares in Publicis are up 17% since the start of the year through Tuesday's close. In the third quarter alone, however, the stock fell 1.2%.