Awareness/Attention, Interest, Desire/Decision and Action, or AIDA, describe the four stages that make up any sales funnel.

Now that we have the definition of each marketing funnel stage, let’s go step by step and see what a full-funnel marketing strategy looks like in the PPC world. Top-of-funnel PPC: Awareness ...

The practice stretches across the funnel—from awareness to interest to consideration to purchase to loyalty and organic growth (existing customers spending more through upsell and cross-sell plays).

By aligning your content strategy with each stage of the sales funnel, you create a cohesive journey that guides potential customers from initial awareness to brand loyalty.

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has ...

Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.

We’ve all seen a traditional marketing funnel: Awareness and consideration typically will sit at the top and are judged by soft metrics such as impressions and views. Purchase and loyalty are at the ...

Yet marketers have continued to use the funnel in an attempt to understand a consumer’s journey, from brand awareness all the way down to brand loyalty.

Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.