The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said. The last time ...

Yahoo Finance's Rick Newman on GM's newly redesigned logo. Turns out not everyone is a fan. RICK NEWMAN: So GM is changing its logo, and they're trying to change the image of the company. And they ...

It would be the first redesign for the logo in at least a decade. Buick's tri-shield logo came along more than a half-century ago. Buick has been repositioning itself to attract younger, affluent ...

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and ...

GM is getting a new modern corporate logo to go with a new Everybody In marketing campaign for a lineup of new electric vehicles. ... Best Ceramic Coatings For 2021. By Tara Hurlin, Contributor.

GM's neon signs atop its world headquarters in Detroit have been dark. ... He said the screens on the three GM logo signs that circle the top are gone so that new LED technology can be installed.

It's not a done deal yet, but GM is reportedly considering a change from its traditional blue logo to a green one that shows consumers it is lean, green, quick-thinking and focused on fuel efficiency.

GM on Friday showed the new logo, which features “GM” in lowercase letters in a more-contemporary font and is designed to be more approachable, global marketing chief Deborah Wahl said.

The Corvette Logo for a Day (or Two) The solution was found when mining the family history of the company’s founder, Louis Chevrolet—sort of. Although GM’s researchers came up short when ...