GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s. The logo went through a ...

CBS Detroit - General Motors announced Friday a major shift in its brand by a newly designed logo. According to Business Insider, the new logo will have the same GM letters but in lower case. The ...

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

Alan Peckolick, an innovative painter and graphic designer whose creations included the bold, underlined logo for General Motors and typefaces for Pfizer and Revlon, has died.

The new logo, though, is designed for a digital-first environment, according to GM. According to Sharon Gauci, GM’s executive director of Global Industrial Design, the team in charge of the ...

The GM Design team has shared sketches for an unnamed, sporty-looking Chevy crossover concept on its Instagram page. See the photos right here at GM Authority.

The General Motors design team has released a sketch showing a mysterious futuristic Chevy truck. Check out this unnamed Chevy truck sketch right here.

Auto parts maker LKQ on Friday persuaded a U.S. appeals court to reconsider a decision to uphold a General Motors design patent for a car fender, imperiling an earlier win for GM in a case that ...

She designs badges, logos and other graphics at GM. These are images the average consumer likely doesn't realize an artist created, but they are critical in conveying to consumers a brand statement.

General Motors (GM) has unveiled a new logo and updated identity in the hopes of reinforcing its electric vehicle (EV) ambitions. Established in Michigan, US in 1908, GM is the parent company to ...

The team behind GM’s major logo change in 2021 is tasked with figuring out the best ways to represent brands at dealerships, auto shows and other public displays.