GWS chief executive Dale Holmes says a logo will be added the back of the uniform. He says Canberra's involvement in the club was promoted during the launch.

GWS lost to the Western Bulldogs 14.14 (98) to 9.7 (61) in a huge, finals-shaping clash in Ballarat, but another AFL club was firmly in the Giants’ thoughts on Sunday.

Few would have expected the GWS Giants to march into a preliminary final against AFL table-toppers Collingwood. So how have they managed to get this far?