The familiar Ubisoft logo has undergone a makeover, with the blue swirl being replaced by a much more minimalistic and flat white logo. The change arrives nine years after the last logo change.

Ubisoft has updated its swirl logo first adapted in 2003 with a new swirl and font. ... worlds that live as video games, comics, movies, TV shows, books, and amusement park rides.

It is the first change in the French publisher’s logo since 2003, when Ubisoft introduced the swirl design — back then, it was three-dimensional and had a royal blue color. The new mark is the ...