However, when Cordua applied for a stylized version of the CHURRASCOS mark in 2011, the trademark examiner rejected the application on grounds that the mark is generic for Cordua’s restaurant ...

What's there now is "a pretty generic restaurant" in a dark space, Sneller concedes. It offered a breakfast buffet in the morning and then unimpressive lunch and dinner fare.

This restaurant also offers traditional Persian plates like beef koobideh ($9.95 for one skewer or $12.95 for two), which comes expertly seasoned with a strong char from the grill.