Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

As such, my team and I combined the best-of-breed methodologies and developed a step-by-step framework that can help you plan and implement your B2B marketing strategy. Analyze your market.

A strong AI marketing plan begins with an incisive analysis of the current business environment used in your marketing strategy. AI is a great tool to mine volumes of data on customers ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Only one third of businesses measure their impact on human rights according to a survey commissioned by the Institute for Human Rights and Business (IHRB). The global online survey revealed that while ...

A content strategy framework is a plan that guides all of your content marketing actions. It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals.

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...