To improve user trust in emails, the industry created the Brand Indicators for Message Identification (BIMI) standard. Gmail will start rolling out the resulting verified company logos over the ...

First off, when designing the new Gmail logo, the company tried to tie it visually to the old logo, which was a red “M” on a white envelope.

The logo was designed literally the night before the product launched. We were up very late and Sergey and I went down to his cube to watch him make it.

Gmail's iconic logo was created last minute, showcasing the spontaneity behind its successful launch.