In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Navin Chaddha, managing director of the 55-year-old Silicon Valley venture firm Mayfield, is betting big on AI's ability to ...

But ESG is more than a metric—it’s also a pathway to resilience. In an era of compounding disruptions, I've seen how ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Organizations that delay systematic AI deployment risk being left behind by competitors who have already mastered the transition from experimentation to execution.

Now, we’re on the cusp of the next shift. IDC forecasts global spending on AI, including applications, infrastructure, and services, will exceed $632 billion by 2028, more than doubling from current ...

That relationship constitutes what marketers call a business-to-business-to-consumer (B2B2C) model. And that model can be daunting if you don't have a recipe for success. To build an effective B2B2C ...

The first step in building a better CPA practice is to determine a plan that makes it possible to work less while making more money.

Before we explore Vonn’s approach, let’s consider why so many companies crash out on the slippery slope of technology. Think ...

Veteran consultant and former KPMG leader Pradeep Udhas reflects on his journey across tech, consulting, private equity, ...

“AI is not confined to geographical boundaries or jurisdictions that we have. So in order to govern it effectively, there needs to be the equivalent of a WTO kind of arrangement where there is ...

Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. It also found that CEOs who place marketing at the core ...