The unwanted headlines are something Wimbledon will look to correct – but if nothing can be 100 per cent perfect, why make a ...

This week’s Club Sportico essay looks at the way in which commercial sponsorships and detail-oriented cyclists sometimes ...

There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

The University of Alabama in Huntsville announced that its new athletics logo is now fully charged and ready to go.

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

Sunderland have announced W88 as the new front of shirt sponsor - described as the best commercial deal in the club’s history. Does it bother you that we’ve gone with another gambling firm?

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

The Richard Childress NASCAR Mexico sponsorship cover-up drew widespread attention after creative—and sometimes comical—solutions were deployed to comply with Mexico’s strict advertising laws, ...

Cadillac F1 and clothing brand Tommy Hilfiger have joined forces in the new team's first major sponsorship deal.