The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Google has announced that it will expand its Ads in AI Overviews feature to several Asia-Pacific markets later this year, including ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...

Google has announced that later this year, Ads in AI Overviews will roll out to more APAC markets in English, including Pakistan, opening up new ways for ...

The announcement reaffirms Google’s commitment to equipping Southeast Asian markets with tools to meet today’s consumer ...

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...

Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10 ...

Google is also bringing shoppable connected TV ads on YouTube to India, along with shoppable mobile mastheads.

Google introduced AI-powered advertising solutions at its Marketing Live India event, addressing the complex consumer journey. Ads will appear in AI Overviews for Indian users, alongside creative ...

Google showcased a series of new AI-powered advertising and marketing tools at its annual Google Marketing Live India event, ...

Dan Taylor, Vice President, Global Ads at Google, spoke to e4m on the evolution of Google Search, the AI innovations rolled out and how they shape the scope of digital advertising ...