Google is rolling out a feature in its Gemini API, implicit caching, that the company claims will make its latest AI models ...

Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period.

Supply path refinement isn’t a buzzword—it’s a strategic imperative for hitting key performance indicators and protecting ad ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

Several business credit cards offer generous rewards rates on advertising, including Google Ads spend. When you're choosing a business credit card, it's important to consider all factors, including ...

Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Analysis via Google’s Ads Data Hub revealed that exposure to both formats boosted conversion rates by 200%. In another campaign, a food delivery platform used Dynamic Search Ads with Smart ...

That initial work revealed frequent data transmissions. Notably, advertising components like Unity Ads were observed sending ... for Advertisers) or Google’s AAID (Android Advertising ID ...

The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their ...

Google will fight to keep its Chrome browser in a search antitrust trial starting Monday, after losing an ad-tech suit. Google will fight to keep its Chrome browser in a search antitrust trial ...