Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.

Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall ...

A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance ...

Apple is preparing for a future without its $20 billion annual deal with Google, which pays to be the default search engine ...

Temu is already reportedly scaling back its ad spending in the U.S. Retailers account for roughly 21 percent of Google’s ad revenue, according to Oppenheimer & Co. For now, Google’s ad ...

Google topped revenue expectations in Q1, with its ad business raking in $66.89 billion, according to an earnings statement from parent Alphabet. However, executives warned of mild headwinds ...

Big marketers aren't rushing to celebrate a potential Google ad breakup. Why? They lack alternatives to Google's reach and effectiveness. Some ad industry insiders say CMOs should push Google for ...

Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the ...

Search Engine Land » PPC » Google Ad spend continues to outpace traffic volume: Report Chat with SearchBot Please note that your conversations will be recorded. Google search ad spending grew 9% ...

Google said they "tested this for several months and found that allowing advertisers who showed amongst top ads to also compete in the bottom auction increased rates of highly relevant ads by ...

In 2024, revenue from its ad network segment was $30.4 billion—11% of Google’s total ad revenue. It will survive. Also Read: London is getting it wrong: Consumer protection is not anti-growth ...